We build eCommerce platforms for businesses that have outgrown Shopify.
We're a custom ecommerce website development company that builds for established retailers — B2B pricing engines, marketplace infrastructure, headless storefronts, and multi-channel commerce systems. If your platform is the reason you can't grow, it's time to build what actually fits. Our eCommerce case study shows what a platform rebuild delivered for a market-leading retailer.
Increase in sales after custom eCommerce platform rebuild for a market-leading retailer
Revenue range of the retailers we typically build for — established businesses, not startups
Building custom eCommerce and marketplace platforms for US, UK, and European retailers
When does a custom eCommerce platform make more sense than Shopify Plus?
Most retailers don't outgrow Shopify Plus — the ones who do share recognisable patterns. If you're maintaining workarounds in multiple of these areas, the platform is the problem.
| Stay on Shopify Plus when | Go custom when |
|---|---|
| Standard B2C checkout flow | Multi-step B2B checkout — PO number capture, approval workflows, credit terms |
| Simple product catalog (under 10K SKUs) | 100K+ SKUs with complex attributes, variants, compatibility matrices, or dynamic bundles |
| Single storefront, single seller | Multi-vendor marketplace — seller onboarding, order routing, commission, payouts |
| Standard payment methods | Custom invoicing, purchase order workflows, credit accounts, NET 30/60 terms |
| No ERP integration needed | Deep ERP, WMS, or procurement system integration required |
| Account-agnostic pricing | Account-based pricing — different prices for different customers, volume tiers, contract pricing |
Not sure if you need a custom build?
Answer 7 questions — covering B2B pricing, catalog complexity, checkout logic, ERP integration, and revenue scale — and get a straight recommendation: custom build, Shopify Plus, WooCommerce, or an entry-level platform.
2 minutes. No email required.
Three platforms we build.
Custom eCommerce isn't one thing. B2B portals, headless D2C storefronts, and marketplace infrastructureare different problems with different architectures. We've built all three in production.
B2B Commerce Portal
Wholesale ordering, account-based pricing, and PO workflows — built for how B2B actually buys.
B2B buyers don't shop like consumers. They need account-specific pricing, minimum order quantities, purchase order workflows, credit terms, and approval chains before checkout. Shopify's price lists run out quickly. We build the pricing engine and checkout logic your B2B process actually requires.
See the B2B marketplace- Account-based and contract pricing engines
- Volume tiers, MOQ enforcement, and quote workflows
- PO capture, NET terms, and credit account management
- Bulk ordering UX and order pad interfaces
- ERP and procurement system integration
- Distributor and dealer network management
B2B Steel Price Tracker — first digital price discovery and trading platform for B2B steel in India. Live commodity feeds, landing cost calculator, manufacturer-dealer-buyer network.
Headless eCommerce
Full UX control with a performance-optimised custom frontend — no theme limitations.
A headless storefront separates the frontend from the commerce engine. You get complete control over what customers see and how they interact — sub-200ms page loads, personalised experiences, and native mobile apps all sharing the same backend. The right choice when your UX requirements exceed what any platform theme can deliver.
See the platform rebuild- Next.js custom storefront with edge rendering
- Sub-200ms page loads, core web vitals optimised
- Personalised product discovery and recommendations
- Native iOS and Android sharing the same commerce API
- Headless Shopify or fully custom commerce backend
- Conversion-focused checkout UX — no platform constraints
Market-leading electronics retailer. Full platform rebuild with custom storefront and checkout. 40%+ increase in sales — not from traffic growth but from conversion improvement on existing traffic.
Multi-Vendor Marketplace
Seller onboarding, order routing, commission management, and payout infrastructure — built from scratch.
Marketplace infrastructure is a different problem from a storefront build. You need seller onboarding workflows, product listing and approval systems, order routing across multiple fulfilment sources, commission calculation, and payout processing. Shopify doesn't do this. We've built it in production.
See the marketplace build- Seller onboarding, verification, and product listing workflows
- Multi-seller order routing and fulfilment splits
- Commission calculation and automated payout processing
- Seller dashboard with inventory, orders, and analytics
- Buyer-seller dispute and return management
- AI price trend intelligence and demand forecasting
B2B Steel Price Tracker — complete marketplace trading infrastructure for B2B steel. Live price feeds, manufacturer-dealer-buyer network, iOS and Android apps, AI price prediction.
What every custom eCommerce build includes.
Custom storefront
- Headless Next.js or custom React frontend
- Sub-200ms page loads, edge-rendered
- Full UX control — no theme limitations
Commerce engine
- Pricing engine (account-based, tiered, contract)
- Catalog management (complex attributes, variants, bundles)
- Checkout flow (custom steps, PO, approval workflows)
Marketplace infrastructure
- Seller onboarding and product listing
- Order routing and fulfilment splits
- Commission calculation and payout
AI included
- Dynamic pricing rules
- Product recommendation engine
- Customer segmentation and targeting
Integrations
- ERP, WMS, and accounting systems
- Payment processors (Stripe, Razorpay, custom)
- Shipping carriers and 3PL platforms
Post-launch
- Full source code and IP transfer
- Documentation and team handoff
- Support retainer available
Shopify Plus running out of road? We can scope a build in one call.
Talk to usTwo builds in production.
40%+ sales increase. One platform rebuild.
A market-leading electronics retailer's existing eCommerce platform was limiting growth — performance issues, checkout friction, and a product catalog their CMS couldn't manage at scale.
We rebuilt the platform from the ground up: custom headless storefront, rebuilt product management, new checkout flow, and full ERP integration. The result was a 40%+ increase in sales — not from traffic growth, but from conversion improvement on the traffic they already had.
Read the case studyWhat was built
The first digital B2B steel trading platform.
B2B steel trading in India was entirely offline — pricing was opaque, negotiations happened by phone, and no buyer had visibility into market rates across multiple manufacturers.
We built the entire trading infrastructure from zero: live price discovery, a landing cost calculator that handles freight and duty, a multi-tier marketplace network, native iOS and Android apps, and an AI model predicting steel price trends from commodity data. This isn't a storefront — it's a trading platform.
See the marketplace buildCommon questions about custom eCommerce development.
Still have questions?
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