B2B eCommerce platforms built for how wholesale actually works.

Shopify handles standard retail well. It doesn't handle account-based pricing, purchase order workflows, contract pricing tiers, or deep ERP integration — not without a growing stack of workarounds that break as you scale. We build custom eCommerce platforms where that complexity is built in from day one.

Discuss your B2B platform See our work

16–24 wks

Typical B2B portal build — account pricing, PO workflows, ERP integration

100%

Same engineers from sprint one to launch and beyond

8+ yrs

Building custom B2B and marketplace platforms since 2017

When does a B2B portal make more sense than Shopify Plus?

Shopify Plus is the right choice for most D2C retailers. It becomes the wrong choice the moment your pricing logic, buying process, or ERP requirements exceed what a plugin can handle.

Stay on Shopify Plus when	Build a custom B2B platform when
Standard retail checkout flow	Account-based pricing with customer-tier contracts
Single price list	Contract pricing, MOQs, and distributor-specific rates
Individual consumer checkout	Purchase order workflows with approval routing
No ERP integration	Real-time ERP/WMS sync (inventory, orders, pricing)
Simple product catalog	100K+ SKUs with complex attributes and variant logic
One customer type	Multi-tier account structure (dealer → distributor → retailer)

What a custom B2B platform includes.

Every B2B build is custom-scoped, but these are the components that go into every platform we deliver.

Pricing engine

Account-based pricing, tier pricing, contract rates, volume discounts, and MOQ enforcement — all driven by customer segment and product rules.

Purchase order workflows

Buyers raise POs, approvers sign off, orders drop into your fulfilment system. Full audit trail. No email back-and-forth.

Multi-user accounts

Company accounts with multiple buyers, role-based permissions, and consolidated billing. Standard for enterprise B2B buying.

ERP & WMS integration

Real-time inventory sync, order push to ERP, price list pull from ERP. Works with SAP, Oracle, Tally, and custom systems.

Credit terms & invoicing

Net 30/60 payment terms, credit limit enforcement, invoice generation, and payment reconciliation — built for B2B payment behaviour.

Catalogue management

Complex product hierarchies, customer-specific catalogues, restricted SKUs, and bulk ordering UX designed for procurement buyers.

A B2B marketplace built from zero.

One proof point worth knowing: we built the first digital price discovery and trading platform for B2B steel — live commodity price feeds, landing cost calculator, manufacturer-dealer-buyer network, iOS and Android apps, and an AI price trend prediction layer.

There was no existing platform to migrate from. We built the entire infrastructure.

Read the B2B Marketplace case study

What was built

Live commodity price feeds— Real-time B2B steel prices from manufacturers and distributors.

Landing cost calculator— Automated freight, duty, and tax calculation for any steel grade, quantity, and destination.

Manufacturer-dealer-buyer network— Multi-tier marketplace connecting steel producers, distributors, and industrial buyers.

iOS and Android apps— Native mobile apps with push price alerts and order management.

AI price trend prediction— ML model forecasting steel price movements from historical commodity data.

How a B2B platform engagement works.

Discovery

One week. We map your pricing model, buying workflow, and ERP requirements. Deliver a full technical spec.

Scoped proposal

Fixed-scope proposal: timeline, team, milestones, and total cost. No retainer-style ambiguity.

Build

Two-week sprints. Working software at the end of each sprint. You see real progress, not status reports.

Launch & handover

We run the new platform in parallel with your existing system and cut over with zero downtime.

Start with a discovery call

B2B pricing logic too complex for Shopify? Tell us what you need. We'll scope it in one call.

Talk to us

Common questions about B2B eCommerce development.

B2B eCommerce platforms need account-based pricing (different rates per customer or contract), purchase order workflows, credit terms, multi-user company accounts, and deep ERP integration. A standard Shopify store handles none of these well at scale. Custom-built platforms handle them as core features, not workarounds.

Yes. ERP integration is a standard part of every B2B build — we integrate with SAP, Oracle, Tally, and custom ERP systems. The platform syncs inventory, pricing, and order data in real time so your operations team isn't manually reconciling two systems.

A B2B portal — account-based pricing, purchase order workflows, ERP integration — takes 16–24 weeks from signed spec to production. Marketplace builds with multi-vendor infrastructure take longer: 6–9 months depending on scope.

We start with a scoping call — 30 minutes. You describe your pricing model, buying process, and what your current system can't handle. We'll tell you what's achievable, what's complex, and what a realistic build looks like. If it makes sense to continue, we produce a scoped proposal within five days.

Still have questions?

Talk to us directly — no forms, no waiting for a sales rep.

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Ready to replace your Shopify workarounds?

Tell us about your pricing model, buying process, and ERP setup. We'll tell you what a custom B2B platform would look like and what it costs.

Get a proposal