Custom eCommerce development from India — built for stores that outgrew their platform.
Custom eCommerce platforms for founders and agencies who need more than a Shopify theme with a logo swap. Headless storefronts, B2B pricing engines, ERP integration, and platform migrations — built by an engineering team in India with a US office in Irvine, CA. The same team that delivered a 40%+ sales increase on an eCommerce platform rebuild.
Sales increase — eCommerce platform rebuild
Projects shipped across eCommerce, enterprise, and AI
Clutch rating from verified client reviews
Building production software since 2017
Most “eCommerce development companies in India” will set up a template and call it custom.
You search for an eCommerce development partner in India and find hundreds of agencies. Most of them install a Shopify theme, add your logo, configure a payment gateway, and send an invoice. That works for a $200K/year store. It does not work when your catalog has 10,000 SKUs with variable pricing, your B2B customers need account-specific discounts, or your checkout needs to integrate with a warehouse management system and an ERP.
The horror stories are real. Missed deadlines that stretch a 3-month project to 9 months. Developers who disappear after the first sprint. Code quality so poor that the next agency recommends starting over. You've heard them. You may have lived one.
The cost isn't the agency fee. It's the lost revenue from a delayed launch, the engineering debt from a poorly built platform, and the 6 months spent managing an offshore team that needed more management than the project itself. That's what makes founders hesitate before hiring in India — even when the cost savings are obvious.
Need a custom eCommerce platform — not a template? Tell us what you're building.
Describe your projectAn eCommerce engineering team in India that works like part of your company.
Madgeek is a software development agency in India with a US office in Irvine, California. We build custom eCommerce platforms — not themes, not template installs, not Shopify apps. Full platforms with the business logic your store actually needs.
We've been doing this since 2017. The team is hired, trained, and managed in-house. You work with the same engineers from kickoff to launch and beyond. Sprint reviews happen in your timezone. Communication is in English, on Slack, with async updates every day and live calls in the overlap window.
AI is included on every engagement — product recommendations, search relevance, dynamic pricing signals, and inventory forecasting. Not a separate line item. Built into the platform from day one.
What we build.
eCommerce platforms we've shipped.
Retail platform rebuild: 40%+ sales increase
Situation: A market-leading retailer had outgrown their existing eCommerce platform. Catalog management was slow, checkout was losing customers, and the platform couldn't handle the pricing rules their business required. They needed a full rebuild — not a patch.
What we built: A custom eCommerce platform with a headless storefront, product management system designed for their catalog complexity, integrated payment processing, and a checkout flow optimised for their specific customer journey. Performance was a first-class requirement — sub-second page loads across all devices.
Result: 40%+ increase in sales after launch. Faster page loads, higher conversion rates, and a platform the operations team could actually manage without engineering support for every change.
increase in sales after platform rebuild
B2B wholesale platform: complex pricing and account hierarchies
Situation: A wholesale distributor needed a B2B eCommerce platform that could handle customer-specific pricing, tiered volume discounts, and order approval workflows. Off-the-shelf platforms couldn't model their pricing rules without extensive workarounds.
What we built: A custom B2B platform with account hierarchies, contract pricing, bulk order management, multi-location shipping, and integration with their existing ERP for inventory and invoicing. Each customer account sees their own pricing, their own catalog view, and their own order history.
custom wholesale order flow with account-specific pricing
Custom eCommerce (India) vs Shopify Plus vs hiring a US agency.
Shopify Plus works for stores that fit its model. A US agency works if budget isn't a constraint. Custom development from India works when you need full control over business logic at a cost that makes financial sense.
| Capability | Custom (Madgeek) | Shopify Plus | US agency |
|---|---|---|---|
| Typical cost | $50K–$200K depending on scope | $2K–$40K/mo (platform + apps + dev) | $150K–$500K+ for equivalent scope |
| B2B pricing logic | Custom-built for your exact rules — tiers, contracts, volume | Limited; needs third-party apps and workarounds | Can build it, at 3–5x the cost |
| Checkout customisation | Full control over every step, field, and flow | Checkout extensibility improving but still constrained | Full control, same as custom |
| ERP / inventory integration | Direct bidirectional sync — SAP, NetSuite, custom | Through middleware (Celigo, etc.) — adds cost and latency | Direct integration, at higher rates |
| Platform ownership | You own the code. No per-seat fees. No lock-in | Shopify owns the platform. You rent access | You own the code, same as custom |
| AI capabilities | Built-in: recommendations, search, pricing, forecasting | Third-party apps, billed separately per feature | Depends on agency; usually billed separately |
| Ongoing cost | $8K–$20K/yr hosting + retainer | $24K–$480K/yr platform + apps | $50K–$150K/yr retainer at US rates |
| Time to market | 10–24 weeks depending on complexity | 4–8 weeks for standard stores | 16–32 weeks at comparable scope |
Three concerns founders have about eCommerce development from India.
“Offshore eCommerce teams deliver low quality.”
Many do. That's a real problem and not one we dismiss. Our approach is different: every engineer is hired and trained in-house. Code goes through pull request reviews before merging. We run CI/CD pipelines, automated testing, and structured sprint cycles. You see working software every two weeks, not a demo after three months. The eCommerce platform we rebuilt for a market-leading retailer delivered a 40%+ sales increase — that doesn't happen with low-quality engineering.
“What about timezone differences?”
India (UTC+5:30) overlaps 4–5 hours with US East Coast and 3–4 hours with UK business hours. Sprint reviews, planning calls, and decisions happen in that window. Development continues async with daily updates in Slack. Our US office in Irvine, CA handles anything that needs same-timezone coordination. Most clients tell us communication is better than agencies they've worked with in the same city.
“We've been burned by Indian agencies before.”
We hear this in half our discovery calls. The pattern is always the same: a cheap agency, a project manager who can't answer technical questions, developers who cycle off the project, and code that needs to be rewritten. Madgeek has been operating since 2017. Our Clutch rating is 4.8/5 from verified reviews. Most of our client relationships run 1–3+ years. We're not the cheapest option in India — we're the one that doesn't create the horror story.
How we build your eCommerce platform.
Every eCommerce engagement follows the same structure — whether it's a D2C storefront or a full B2B platform.
eCommerce and production systems we've shipped.
Custom platforms for retail, B2B wholesale, and D2C — built and maintained long-term.
AI Call Center Software for Quality Monitoring
Enterprise client
A contact centre operation was scaling rapidly but had no automated way to monitor agent call quality at volume. Madgeek built custom AI call center software that scored agent calls against domain-specific criteria, surfaced coaching opportunities, and tracked performance trends in real time. The result: the operations team scaled from 50 to 80+ agents in 3 months without adding QA headcount.
agents scaled in 3 months
Custom Purchase Requisition Software for Enterprise
Tejas Networks Ltd.
A publicly listed telecommunications manufacturer was running procurement entirely on paper forms and manual approval chains. Madgeek built custom purchase requisition software with automated approval routing, purchase order generation, real-time inventory tracking, and document management. The result was a 90% reduction in paper-based approvals and full visibility across the procurement lifecycle.
reduction in paper-based approvals
Call Center SaaS Platform — ODC Partnership
Lead Tact
Lead Tact, a US-based call center SaaS company, needed a dedicated engineering team to build their platform from scratch — not a one-time vendor build, but an ongoing ODC partnership. Madgeek's dedicated team built and maintains the full product: dynamic call scripts, automated QA monitoring, real-time client portals, analytics dashboards, and lead management workflows. The same engineers from month one are still on the product, shipping features on Lead Tact's sprint cadence.
reduction in admin time for call center operations
Common questions about eCommerce development from India.
Have a question about your eCommerce project?
Talk to us directly — no forms, no sales reps.
Explore related solutions
Marketplace Development
Multi-vendor platforms with complex pricing, payment splits, seller tools, and catalog management.
Custom eCommerce
Headless storefronts and platform rebuilds for retailers who've outgrown Shopify Plus.
B2B eCommerce
Tiered pricing, bulk ordering, and account-based access for B2B wholesale and distribution.
D2C eCommerce
High-performance direct-to-consumer storefronts built for speed, conversion, and brand experience.
Tell us what your store needs. We'll show you what the platform looks like.
Walk us through your catalog, your pricing rules, and what's not working with your current platform. We'll scope the build and give you a fixed price — no hourly surprises.
Book a 30-minute call