Custom software that runs your actual business process — not a template someone else shaped.

Madgeek is a custom software development company that builds production systems for businesses in the US, UK, and Canada. AI included on every engagement. Senior engineering team in India. 50+ projects shipped since 2017.

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8+ yrs

Building custom software since 2017

50+

Projects shipped for Western clients

4.8★

Clutch rating from verified reviews

1–3+ yrs

Average client engagement length

The software you need doesn't exist as a product.

Your procurement workflow has approval tiers that no enterprise software product models correctly. Your sales process has rules that Salesforce can't represent without six add-ons. Your operations team tracks something in a spreadsheet because no off-the-shelf tool handles the calculation they need.

This is the gap custom software fills. Not "we want an app." It's "we have a business process that generates revenue and no existing software supports it properly."

The cost of forcing SaaS to fit — through workarounds, middleware, manual reconciliation, and lost productivity — usually exceeds the cost of building exactly what you need. Not sure if your use case needs custom software or if a SaaS product can handle it? Try the build vs buy assessment — it takes two minutes.

Software built for how you actually operate.

We don't start with a template. We start with your process — the workflow, the rules, the edge cases, the integrations. Then we build the system that makes that process faster, cheaper, and more reliable.

AI is standard on every engagement. If a workflow can be automated, a decision can be assisted, or a prediction can reduce manual effort — we build it in. No extra charge.

Senior engineers in Bengaluru, India with a US office in Irvine, California. Leadership stays involved in delivery from architecture to production. The team that starts the project finishes it.

What we build.

SaaS Products— Multi-tenant platforms for founders taking a product to market

Enterprise Platforms— Procurement, compliance, workflow automation, operations systems

Custom CRM— Sales systems built for your actual sales process — not Salesforce's

Custom ERP— Manufacturing, distribution, project-based — for processes SAP can't model

eCommerce Platforms— B2B pricing engines, marketplace infrastructure, headless storefronts

AI Software— Production agents, ML models, workflow automation with AI decision-making

Data Platforms— Reporting, analytics, and business intelligence built on your data

Integration Systems— Connect existing tools that don't talk to each other

What custom software looks like in production.

Tejas Networks: enterprise procurement off paper

Situation: A publicly listed telecom equipment manufacturer ran multi-level purchase requisition approvals on paper. Physical sign-off at each tier. No visibility for finance or operations into what was pending.

What we built: We built a purchase requisition system with role-based approval chains, escalation rules, and integration with their existing procurement system. Real-time dashboards for finance and operations.

90%

90% reduction in paper-based approval steps

eCommerce platform rebuild for a market-leading retailer

Situation: An established retailer hit the ceiling on their existing platform. B2B pricing logic, multi-location inventory, and catalog management didn't scale. The platform was losing revenue.

What we built: Custom eCommerce platform engineered for their specific catalog, pricing, and fulfillment requirements. AI-driven product recommendations integrated into the buying flow.

40%+

40%+ increase in sales after launch

AI call quality monitoring for a contact centre operation

Situation: A growing contact centre needed to scale quality assurance from 50 to 80+ agents without adding QA headcount. Manual call review couldn't keep up.

What we built: AI agent that listens to call recordings, scores against quality criteria, flags issues, and generates coaching summaries. Replaced what would have required dedicated QA staff.

50 to 80+ agents scaled in 3 months

Not sure if you need custom software or if a SaaS product can handle it?

Take the build vs buy assessment Book a 30-minute call

Three concerns every buyer has about offshore custom software.

"We tried offshore before and it didn't work."

Most offshore failures come from vendor-hopping, contractor cycling, and no senior oversight. Madgeek's average client engagement is 1–3+ years. The team that starts your project finishes it. Leadership reviews every architecture decision — not a project manager acting as a proxy.

"Custom software takes too long and costs too much."

A focused custom system takes 12–20 weeks, not 12 months. We build in two-week sprints with working software at the end of each. You see progress every fortnight. If the direction is wrong, you know in two weeks, not six months.

"What if the team disappears after delivery?"

Eight years in business. 50+ projects. Most clients stay for multiple projects across 1–3+ years. We don't hand off and walk away. The team that built your system is the team that maintains and extends it. You own the code and IP regardless — no lock-in.

Should you build custom AI or buy SaaS?

Answer 7 questions about your use case. Get a clear build-or-buy recommendation in two minutes.

Take the assessment

Shopify Plus or custom eCommerce?

B2B pricing, marketplace, ERP integration — find out if you've outgrown Shopify.

Take the quiz

How we work.

Every engagement follows the same structure. No surprises.

Discovery call

30 minutes. You describe the process. We ask questions. No pitch — we figure out if this is a fit.

Scoped proposal

Architecture, team composition, timeline, milestones. Fixed scope. You know what you're getting and when.

Build — iterative sprints

Two-week sprints with working software at the end of each. Review, feedback, adjust. No black-box development.

Production deployment

We deploy, integrate with your existing systems, and hand over with full documentation.

Ongoing partnership

Monthly retainer for continued development, support, and feature expansion. Most clients stay 1–3+ years.

Book a 30-minute call

Common questions about custom software development.

Engagements start at $50,000 for focused single-system builds. Most projects fall between $50,000 and $200,000 depending on scope, integrations, and complexity. We scope every project before quoting — no hourly estimates, no scope surprises.

A focused system takes 12–20 weeks. A multi-module platform with integrations takes 24–40 weeks. We build in two-week sprints with working software at the end of each — you see progress every fortnight, not after six months.

SaaS works when your process matches the software's assumptions. Custom software is for processes where it doesn't — proprietary workflows, non-standard approval chains, industry-specific logic, or integration requirements that no SaaS product supports. The cost of forcing a SaaS product to do what it wasn't designed for usually exceeds the cost of building exactly what you need.

Yes — AI is standard on every engagement, not charged separately. If AI can make the system faster, smarter, or cheaper to operate, we build it in. That includes workflow automation agents, ML-based estimation, classification, and decision support integrated into your business process.

You do. Full source code, all intellectual property, complete documentation. No vendor lock-in. We build on open-source stacks — you can take the code to any team. Most clients stay with us because of the engineering quality, not because they're locked in.

Most clients continue on a monthly retainer for ongoing development, support, and feature expansion. Average client relationship is 1–3+ years. We don't hand off and disappear — the team that built it is the team that maintains and extends it.

Integration is part of every engagement. We've built integrations with Salesforce, SAP, Oracle, QuickBooks, Shopify, custom APIs, legacy databases, and dozens of other systems. The architecture is designed for your existing stack, not around it.

Have a question we didn't cover?

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Tell us what your business runs on today.

Describe the process, the pain, and the systems involved. We'll tell you whether custom software is the right answer — and what a realistic build looks like.

Book a 30-minute call