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Guides on custom eCommerce platforms — B2B, D2C, and marketplace builds for retailers that outgrew Shopify Plus or need complex catalog and pricing logic.
3 posts
Shopify Plus handles B2B pricing until it does not. The breaking point is usually contract-based pricing with per-customer rates, volume tiers that change by account, and catalogue rules that vary by buyer type. Here is where the model fails and what to do about it.
Most Shopify Plus migrations happen not because the platform is bad, but because the business has outgrown the assumptions Shopify makes about how eCommerce works — fixed product models, simple pricing, and checkout flows that cannot handle B2B or hybrid logic. Here is what the migration actually involves.
Marketplace development in 2026 spans three distinct builds — B2B multi-vendor, consumer platforms, and vertical trading systems — each with different technical requirements for vendor onboarding, payment routing, and inventory. This guide covers what separates a functional marketplace from one that actually scales.
