Clutch4.8/5 ★★★★★
Madgeek
AI / MLEnterprise SoftwareContact CentreCustom Software

AI Call Center Software for Quality Monitoring

Enterprise client

50→80+

agents scaled in 3 months

A contact centre operation was scaling rapidly but had no automated way to monitor agent call quality at volume. Madgeek built custom AI call center software that scored agent calls against domain-specific criteria, surfaced coaching opportunities, and tracked performance trends in real time. The result: the operations team scaled from 50 to 80+ agents in 3 months without adding QA headcount.

Why generic AI contact center tools did not work

The company had tried off-the-shelf AI contact center tools. None of them handled the specific scoring criteria, compliance checks, and performance benchmarks that mattered for this operation. Generic sentiment analysis was not enough — they needed domain-specific quality scoring tied to their actual call scripts and sales process.

With 50+ agents making hundreds of calls daily, the QA team could only manually review a fraction of conversations. Bad calls slipped through. Coaching was reactive, not preventive. And the operations team had no objective data on which agents needed help or which scripts were underperforming.

What does AI call center software need to handle?

  • Integration with two different PBX systems (Vicidial and Ytel) — each with different call recording formats and API structures
  • Real-time scoring against custom criteria, not generic sentiment — including script adherence, objection handling quality, compliance phrase usage, and closing technique
  • Agent performance tracking that accounts for call type, campaign, time of day, and lead quality — raw conversion rates alone are misleading
  • Coaching recommendations specific enough for supervisors to act on — not just 'agent needs improvement' but 'agent struggles with pricing objections in the first 90 seconds'
  • Scale to handle hundreds of calls per day without introducing latency into the live call flow

How the AI call center quality monitoring platform works

Automated call scoring with AI

Every recorded call is processed through an AI scoring engine that evaluates script adherence, compliance language usage, objection handling, and closing technique. Scores are weighted by criteria importance and normalised across campaigns. This is the core difference between generic AI contact center analytics and a purpose-built system — the scoring reflects how this specific operation defines quality.

Real-time performance dashboards

Operations managers see live dashboards showing agent performance trends, team averages, and outlier detection. The system flags agents whose scores have dropped below threshold over a rolling window — catching performance degradation before it affects conversion rates.

Coaching intelligence

Instead of generic flags, the AI call center software identifies specific weaknesses. If an agent consistently scores low on objection handling in the first 90 seconds of calls, that pattern surfaces as a coaching recommendation with example call segments.

Script optimisation

By correlating call scores with conversion outcomes, the platform identifies which script variations perform best across different lead segments. This turned script testing from guesswork into data-driven iteration.

Call center analytics and conversion tracking

Lead quality scoring combined with agent performance data gives the operations team visibility into true conversion efficiency — separating agent skill from lead quality in call center analytics.

The result: 50 to 80+ agents in 3 months without adding QA

The operation scaled from 50 to 80+ agents in 3 months without adding a single QA headcount. The AI call center software handled what previously required manual review — now every call is scored automatically.

Agent performance variance decreased measurably within the first month as supervisors could target coaching to specific weaknesses. Script optimisation based on platform data contributed to improved conversion consistency across the team.

The platform processes hundreds of calls daily and remains the primary quality control system for the operation.

Technical details

  • PBX integration layer supporting Vicidial and Ytel call recording APIs
  • Custom AI scoring pipeline for domain-specific call quality evaluation
  • Real-time dashboard with WebSocket-based live updates
  • Configurable scoring criteria with weighted evaluation rubrics
  • Agent performance trending with rolling window analysis
  • Built with Python, Node.js, React, PostgreSQL, deployed on AWS

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